“4 Reasons Why EVERY Business Should Be Doing Content Marketing!”
“Content marketing is all the marketing left”- Seth Godin
If you recently read this quote from Seth Godin like I did it may have hit you right between the eyes like it did me. When you think about it, there is a lot of truth in it. With social media having such a prominent place in the buying consciousness of the public as well as most industries capitalizing on the power of a free media presence on sites such as Facebook, Twitter and Google +, it seems like a really good idea. But I want to delve in deeper and figure out the “why” of it.
Why is it the only “marketing left”?What about traditional forms of advertising like headlines that draw people into your newspaper or magazine ads so that you can describe all of it’s wonderful bells and whistles? Or funny radio and TV ads that catch people off-guard with their witty scripts and punchlines that drive home their point about why they are the only logical choice you should buy from?
Here are 4 reasons why content marketing is something EVERY business should be doing:
1. Why are you different? Today, in almost every business or practice, it’s getting more and more competitive. This means you need a “hook” to stand out from the crowd. Something that separates you from everyone else out there doing what you do. Some call this a “unique selling proposition” while others call it a “defining statement.” Regardless of what you call it, you need to educate your customer about your difference and why they should do business with you. If you’re a chiropractor, what are the benefits, first of all, of regular chiropractic care? Many people think this is simply for back problems but as I’ve learned after getting regular adjustments for almost three decades, it helps all kinds of physical problems as well as having definite preventative benefits. People who aren’t familiar with this practice need to be educated about it.
2. An informed customer is more likely to buy from you. With technology advancing at such a rapid pace as well as advancements in many other industries and medical practices, educating your customer about what you do is a great way to build rapport and trust with your potential customers and patients, as well as show your expertise in your field. People like to do business with people who know what they’re doing. If you can prove you’re the expert and the best at what you do, they’ll be flocking to you.
3. Social media marketing is still FREE! Although sites like Facebook are starting to realize their worth as strong marketing vehicles for businesses, they are starting to limit the reach of people who post on business pages, instead charging for the ability to “boost” a post—much like a pay-per-click search engine. But if a business already has a loyal following, it’s still a great way to promote to your current list of “friends” and customers. The key is to do it on a regular basis to build a loyal following.
4. It positions you as an expert in your field. People like to do business with “experts”. People who are perceived as the most knowledgeable in their field. Who would you rather have do open-heart surgery on you? The surgeon who works at the local hospital or the cardiac surgeon who writes regular articles for medical journals and is known as one of the top surgeons in his field? People in ANY field can position themselves as “experts” simply by writing articles and blogs about what they do/sell. Again, the ones who do so on a regular basis are usually the ones who are leading the field in their particular field or industry.
What kind of content marketing can you do today?