Email Sequences
Email Sequence Examples
Email marketing is still a very effective form of staying engaged with — as well as selling to — your prospects and customers online today. However, this is a very specialized form of marketing.
- The most important element in an email marketing campaign is making sure the email gets opened. Without that, the email itself is useless. That’s why crafting subject lines that are compelling and get the attention of your reader is the most important component of an email.
- Writing the body copy, whether offering tips or information that helps the reader or making an offer within the body of the email, is an important element that needs to be done right to get the results you want.
- And finally, writing to different reader segments (e.g. a “cold” list as opposed to people who already know you) is something to consider as well.
Tim has studied and implemented effective email campaigns for clients in diverse industries for years. Below are some examples…
GeniWrite.com Lead Generation Sequence
This is a 5-email sequence going to a cold email list.
Email #1
Subject line: More conversions for your e-commerce site through better copy and design…
or
More conversions through better copywriting and design…
Hey<name>:
My name is Simon Larsen and I’m the Founder of geniwrite.com.
We’re a marketing agency that only works with DTC brands and e-commerce stores to increase their revenue.
We’ve found the “secret sauce” to increasing revenue in this space:
Simply by improving a brands’ messaging as well as making sure the site is designed for conversions.
You can check us out here.
To your success,
Simon
P.S. For a limited time, we’re offering a FREE review of your current website by one of our CRO specialists. We’ll give you feedback on your site and what can be improved just for booking a call. We typically charge $500 for this service, but you can get it for FREE just for booking a call! check us out here. now!
Email #2
Subject line: An increase in conversions by 225%….
or
How we helped one brand increase conversions by 225%
Hey<name>:
Simon here.
If your e-commerce site isn’t doing the numbers you think it should be doing, we can help.
Last May, we took on a client that was doing $20k/month in revenue.
We saw the problem and just by revising their social media copy, they scaled to between $65-$80k per month.
And these are now consistent revenue numbers for them!
We helped another client increase conversions by 14% in less than 2 1/2 weeks!
This is power that tweaking and changing your messaging can have on your business.
Want numbers like this for YOUR e-commerce brand?
Just book a call with us here.
To your success,
Simon
P.S. If you’d like to see the actual numbers for the case studies mentioned above, you can check them out here.
Email #3
Subject line: Better conversions through website design?
or
Can you actually increase conversions with better website design?
Hey<name>:
Here at geniwrite.com we’ve found that designing e-commerce store websites for conversions can greatly improve your revenue numbers.
It’s been proven that the role of visual design in website conversion rates is pretty significant.
A site that’s optimized for user experience and search engines can help you engage visitors, build the “know, like and trust” factor and, ultimately drive better conversions for you.
If your site has clear navigation that can help visitors quickly and easily find the information or products they’re looking for, their overall experience on the site improves.
In addition, making your call-to-action buttons prominent, clear and easy-to-find on the site can make a big difference as well.
These are just a few little hacks we’ve found that can produce big results for you.
Interested in learning more about how the design of your site or store can be improved?
Book a call with us here.
To your success,
Simon
P.S. Remember, when you book a call with us, you’ll automatically be eligible for a FREE assessment of your current website. One of our CRO specialists will personally give you feedback on what’s great about your site and what can be improved. This is a real $500 value! And it’s completely free just for booking a call with us. Book your call here now!
Email #4
Subject line: Better copy means better revenue…
or
How to improve your e-commerce conversions with better copy…
Hey<name>:
Simon here,
As I told you in a previous email, I started geniwrite.com because I found that changing a brand’s messaging through sizzling copy can make a huge difference in their bottom line.
In fact, we have over 120 e-commerce brands that we’ve helped increase revenue or completely turn their business around simply by changing their messaging.
The words you use and how you use them can actually make or break a DTC company.
Your copy is “sales in print.”
Changing or tweaking your copy so that it’s customer-centric, is persuasive and hits the right emotional buttons of your readers is crucial in selling more and growing.
And we provide unlimited revisions of our copywriting until you’re satisfied and we get it to work just right for you.
Why don’t you head over to our site here.
And then book a call with us here.
To your success,
Simon
Email #5
Subject line: The best way to beat your competition…
or
How to get the edge with your e-commerce store…
Hey<name>:
It’s almost impossible to compete on price with just about everything today.
And people have almost unlimited choices in buying what they want online, so the competition isl pretty stiff in just about every industry.
BUT, in the e-commerce space you can still win with one simple edge…
An e-commerce site that’s designed specifically for conversions, with messaging and copy that is targeted to sell YOUR specific audience in YOUR brand’s voice.
And that’s what we do.
We’ve helped over 120 e-commerce brands so far.
And we’ve gotten some pretty impressive results, if I do say so myself. 🙂
Our team of designers and copywriters are ready to help your e-comm brand grow and scale.
Your messaging is so important that it can literally, make or break your business.
And an outdated e-commerce site design that doesn’t make it easy for customers to buy can hurt sales exponentially.
So, if you’ve hit a revenue plateau or stopped growing for any reason in your e-comm business, I encourage you to set up a call us.
We’ll even give you a review of your current website by one of our CRO specialists.
We typically charge our clients $500 for this service, but you’ll get it absolutely FREE just by signing up and getting on a call with one of our team members.
Don’t wait.
This could be the edge you’ve been looking for.
You can book the call with us here.
To your success,
Simon
P.S. Let’s face it, it’s not getting any easier to stand out in the e-commerce space with competition heating up at lightening-like speed since the pandemic. Get an edge over your competition—along with a better bottom-line—with a website designed for conversion, and copy that sizzles and gets people to buy! Book a call here. now!
GrowPal Abandon Cart Sequence
This sequence was developed for those who didn’t complete their purchase.
Email #1
Subject line: Forget something?
or
Don’t miss out…
Hey<name>:
I hope you’ve gotten a lot out of our ebook, “The 10 Biggest Mistakes People Make When Using Chat GPT.”
If you’ve given it a glance, you’ll see that Chat GPT—although an awesome tool—has some pitfalls.
Avoiding these mistakes can save you a lot of time, headaches—as well as lost prospects and clients.
We developed GrowPal to help coaches like you avoid the mistakes mentioned in the ebook—like not providing appropriate prompts for your niche or specialty.
The prompts we’ve developed were engineered specifically for coaches, so there’s less likelihood of generating irrelevant or inappropriate content for your clients.
Why don’t you go back and sign up for our app.
This could be the one thing you do all year that moves the needle forward in your coaching business.
Best,
Andres
P.S. You have a full 14 days to test drive it and see if it doesn’t save you time and money in your coaching business. If you’re not happy, we’ll gladly refund every penny of your investment. Just go here to sign up now. (link)
Email #2
Subject line: A platform just for coaches…
or
Save time and money on your coaching business…
Hey<name>:
Andres from GrowPal here.
We started developing GrowPal from seeing the potential of Chat GPT early on.
Coaches need content to market their programs and courses.
But many coaches aren’t writers.
This is why GrowPal can be an invaluable asset to your coaching business.
Every feature on our platform was develop specifically for coaches.
We’ve engineered over 50 prompts and tools just for coaches—that will work for any niche or topic area.
GrowPal can save you valuable time and money by cranking out content on demand.
Need an ebook?
Type in a prompt and boom!
Need a case study for your niche?
We have a feature that can create it for you.
A couple keystrokes and voila!
You now have social proof for your program!
GrowPall gives you the ability to curate ready-made, plagiarism-free, human-like content in seconds!
Sign up now!
But hurry!
This special launch offer won’t last.
Sign up here.(link)
Best,
Andres
P.S. We even have a “swipe file” feature in GrowPal where you can collect and build your content-machine. GrowPal will make you a content ninja regardless of whether you can write a word or not. Sign up now! (link)
Email #3
Subject line: Prompts made specifically for coaches…
or
GrowPal prompts were engineered just for coaches…
Hey<name>:
As you probably know, Chat GPT is only as good as the prompts you give it.
Typing the wrong prompt can result in misleading or inaccurate information.
That’s why GrowPal is different.
We’ve engineered prompts just for coaches.
We did all the heavy-lifting so you don’t have to.
Our prompts were carefully crafted to provide clear and concise queries with proper information and context.
We’re also continually updating our prompts so that they’re coach-specific and produce the correct and most relevant information for you.
Why don’t you go and sign up for one of our packages.
You have a full 14 days to try out GrowPal’s platform and see if it doesn’t save you time and money.
If you’re not happy, we’ll happily refund your money.
Just go here. (link)
Best,
Andres
P.S. Many coaches tell us their particular coaching niche is unique and that the prompts they need have to be ultra-specific. If you have a particular need, contact us and we’ll develop a prompt just for that need. Sign up now! (link)
Evolve Investment Sequence
The sequence below was for people who are investors (warm leads) but haven’t finished the process.
Email #1
Subject line: Welcome to an amazing opportunity…
or
Welcome to the party…
Hey<name>:
Congrats on beginning your Evolve investment journey!
Continue by returning to your DealMaker Portal here, where you will enter the amount you want to invest, sign, then fund your investment.
Evolve is providing the infrastructure for the coming electric vehicles boom by:
- providing a broad network of charging stations.
- putting these stations where people actually go, like casinos, resorts, golf courses and other popular attractions.
- giving you the ability to charge an electric vehicle in as little as 15 minutes.
By 2030 the EV boom will require 9.6 million chargers.
This is a 19,000% increase from today.
And you can help us go even further by becoming an Evolve investor.
We’d love to have you join us!
Just go to the DealMaker portal now and complete your investment.
Best,
John Doe
Email #2
Subject line: A ground floor opportunity for you…
or
The electric vehicle industry is growing 50% every year…
Hey<name>:
You’ve started the Evolve investment process, and now you can complete it by returning to your DealMaker Portal here. All that’s needed is to enter a dollar amount, sign, fund, and your all set!
The electric vehicle boom is coming and will only continue to grow.
Currently electric vehicle sales:
- are growing 50% year over year.
- will hit 10% of passenger vehicles sales by 2025.
- will hit 58% of passenger vehicle sales by 2040.
As you can tell, it’s only going to continue to trend upward.
And with all these EVs on the road, there will be a need for chargers wherever people go.
And this is what Evolve is doing.
Join us in disrupting this market by completing your Evolve investment now.
Just go here to complete it. (link)
Best,
John Doe
Email #3
Subject line: Over 9 million electric cars will need charging…
or
The coming electric car boom needs one thing…
Hey<name>:
By 2030, there will be a need for almost 10 million car chargers.
This is how fast the electric vehicle market is growing.
And this will only continue.
Over half of the cars on the road will be EVs in the next 20 years.
This is why investing in Evolve pays off.
Evolve is helping build the charging infrastructure by developing charging stations wherever people travel.
This includes casinos, resorts, hotels, golf course, and other attractions.
You’ve started your investment journey with Evolve.
Now, just head back to the portal to finish setting up and funding your investment.
Go here to finish. (link)
Best,
John Doe
Email #4
Subject line: Why invest in Evolve?
or
So many reasons to invest in Evolve…
Hey<name>:
You’ve come this far and are now on your way to investing in a true breakthrough opportunity…
..the electric vehicle market.
With the coming boom in electric vehicles over the next two decades, Evolve is on the fast-track of building the charging infrastructure for it.
Evolve intends to capitalize on this massive shift in the transportation industry by:
- starting construction/installation this year.
- providing charging stations where people go (e.g. casinos, golf courses, hotels, etc.)
- providing chargers from a variety of manufacturers with different options.
- offering a joint-venture model where a partner can share a revenue split from sales of a charger.
- offering a charging station management system with many extra benefits.
You’ve come this far.
Just go here to determine how much you want to invest, sign it and then fund it.
And welcome to the Evolve family!
Best,
John Doe