Month: July 2018

There have been many good books written about copywriting outlining the do’s and don’t’s, formulas and other great information about the craft.  But in this brief article I’m going to delve into the psychology of copywriting, what it is, some …

“Copywriting For Business—An Introduction” Read more »

There. I said it. You’ve probably known it too, but it’s true.  Some would argue that the fundamentals of marketing have even changed.  I do know that the medium for marketing has definitely changed.   Online is where it’s at. …

“Traditional Marketing is Dead….” Read more »