In today’s hyper-competitive online business environment, it’s crucial to first get noticed by your prospects.

It’s your copy — the words you use and how you use them — that can make or break your marketing efforts.  Your copy must be compelling and command the attention you need to build trust and credibility with your target audience.

And today, copy needs to go beyond traditional copywriting such as sales letters and ads.  Many businesses use email and video marketing, as well as social media content and freebies in the form of e-books, checklists and infographics. 

All of these marketing methods need effective copy to impart your sales message.  Longer videos require a script, and writing email sequences that get opened and convert is a very specialized skill.