When working with a new consulting or coaching client, I always ask them what they think the most important thing is in marketing their business. I get answers that range from, “a good website” to, “a good social media strategy”, …
“Copy is Still King—How to Use the Right Words For Your Target Market” Read more »
You’ve probably heard the term “busy work” before. It means, work that is not that important and/or doesn’t really further your business goals. It may be work that has to be done or administrative minutia that takes up time. So, …
Years ago, I remember reading about one of my first marketing mentors who, at the time, would get up to $25,000 for three-step marketing campaign. This basically entailed him writing a long-form sales letter mailed by snail mail to a …
“Words Matter: Why Copy is Everything In Your Business” Read more »
It used to be that simply advertising your business in the right media would ensure that your business was front and center and it would generate leads for you. Although you still had to test things …
At a recent statewide chamber of commerce conference breakout session where I was speaking, I asked the audience if they knew what a “content marketing strategy” was. No hands went up. I then asked if they knew …
“Why An Online Marketing Strategy is a Must For Small Businesses” Read more »
We hear a lot about online marketing, offline marketing, social media marketing,direct marketing, etc., but we seldom–if ever–hear about marketing systems. A marketing system is a process or strategy, if you will, that combines all of your …
Victor, Adversity is part of life. All of us will face adverse situations (e.g. sickness, death of a loved one, accidents, etc.) at some point in our lives. Some people face horrific adversity through a catastrophic illness, …
We hear a lot of talk today about motivation. People are motivated to reach a goal or not motivated to do something. In the speaking industry, the term motivational speaker is now considered somewhat out of date …
I remember the story of Col. Harlan Sanders, who at the age of 65 received his first social security check for the sum of $105.00 and told himself, “I’m not living like this”. Sanders had failed at …
I remember the first time I read about this “Law”. It was in the 1980’s and I was reading Joe Girard’s classic book, “How to Sell Anything to Anybody”. Girard was in the Guinness Book of World …
“How to Prevent ‘The Law of 250’ From Hurting Your Marketing” Read more »