The digital marketplace is always evolving. To thrive, digital marketers depend on good content, a consistent social media presence, and predictive analysis of customer behavior. Consumers are now, more than ever, determining the choices businesses make in their marketing plans. …
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Mobile apps can help streamline any business owners marketing and record-keeping tasks. Here are 5 apps that are proven to help you manage your business better.
Before making purchasing decisions, most consumers search for recommendations online. They read business reviews through Yelp, search for sellers in Google, or ask for referrals through social media sites. They trust reviews shared online, and that is why every information …
Having a content strategy for your business is very important today. Having a competitive strategy that sets you apart from your competition is even more important.
This article explains five predictions for content marketing including continuing trend of using video to market your business, the resurgence of audio and the importance of quality content over quantity.
Creating more value than your competition can give any business an edge over its competition today. Finding creative ways to do this, including providing a stellar customer experience, can take a business from good to great.
This article explains how it’s important to change your mindset from that of an employee to a freelancer and business owner.
This article explains the marketing technique of remarketing. It explains how it works, as well as the benefits to businesses and concerns consumers have about it.
An online marketing “system” is necessary to compete in the marketplace today in any industry. This article explains how to combine your business’ website, social media platforms and lead generation methods can work together to grow your business.
The gig economy is here to stay for the foreseeable future. Businesses are outsourcing more and more tasks to freelancers as this trend moves forward. Traditional workforce practices with full-time employees will be changing as automation and freelancing becomes more prevalent.