The gig economy is here to stay for the foreseeable future. Businesses are outsourcing more and more tasks to freelancers as this trend moves forward. Traditional workforce practices with full-time employees will be changing as automation and freelancing becomes more prevalent.
It’s pretty obvious that we’re getting more connected to the internet as time passes. And the internet of things (IoT) continues to move forward. By the end of last year alone (the data isn’t in for this year yet), there …
“The Internet of Things and Why Retail Businesses Need to Pay Attention To It” Read more »
Online marketing is not getting any easier as the internet moves forward. And a variety of choices to put your marketing message out there and establish your brand is both a blessing and curse. The good news for online marketing …
“The 3 Things You Must Do in Your Online Marketing” Read more »
With more and more business being conducted online today, the “sales funnel” is an integral tool to lead customers down a path to buy from your business. What exactly is a sales funnel? A sales funnel is actually a buying …
With the trend of e-commerce growing every year, taking your bricks and mortar business online is not only doable but necessary….
There have been many good books written about copywriting outlining the do’s and don’t’s, formulas and other great information about the craft. But in this brief article I’m going to delve into the psychology of copywriting, what it is, some …
There. I said it. You’ve probably known it too, but it’s true. Some would argue that the fundamentals of marketing have even changed. I do know that the medium for marketing has definitely changed. Online is where it’s at. …
If you’re online every day like most people, it’s most likely that where you go—after you check your email—is Facebook. Since there are over 2 billion monthly active users, it’s a good bet you spend at least part of your …
“Why Lead Generation Should Be a Priority in Your Business” Read more »
Many businesses still don’t leverage the online world for their business the way they should. Some people still “pooh pooh” the internet in general like it’s a passing fad. Nothing could be further from the truth. If you don’t have …
“Why It’s the Perfect Time to Take Your Business Online” Read more »
Sales and marketing online has undergone a radical shift in recent years. This article explains how to navigate this shift to maximize your business.