Before making purchasing decisions, most consumers search for recommendations online. They read business reviews through Yelp, search for sellers in Google, or ask for referrals through social media sites. They trust reviews shared online, and that is why every information …
Having a content strategy for your business is very important today. Having a competitive strategy that sets you apart from your competition is even more important.
This article explains five predictions for content marketing including continuing trend of using video to market your business, the resurgence of audio and the importance of quality content over quantity.
Creating more value than your competition can give any business an edge over its competition today. Finding creative ways to do this, including providing a stellar customer experience, can take a business from good to great.
This article explains how it’s important to change your mindset from that of an employee to a freelancer and business owner.
This article explains the marketing technique of remarketing. It explains how it works, as well as the benefits to businesses and concerns consumers have about it.
An online marketing “system” is necessary to compete in the marketplace today in any industry. This article explains how to combine your business’ website, social media platforms and lead generation methods can work together to grow your business.
The gig economy is here to stay for the foreseeable future. Businesses are outsourcing more and more tasks to freelancers as this trend moves forward. Traditional workforce practices with full-time employees will be changing as automation and freelancing becomes more prevalent.
It’s pretty obvious that we’re getting more connected to the internet as time passes. And the internet of things (IoT) continues to move forward. By the end of last year alone (the data isn’t in for this year yet), there …
“The Internet of Things and Why Retail Businesses Need to Pay Attention To It” Read more »
Online marketing is not getting any easier as the internet moves forward. And a variety of choices to put your marketing message out there and establish your brand is both a blessing and curse. The good news for online marketing …
“The 3 Things You Must Do in Your Online Marketing” Read more »